Gemini
AppFree + paid
Google's AI: chats, researches, and makes images and presentations.
What sets it apart: Comes ready with your Google account; works inside Gmail, Docs and Drive.
For: Anyone who uses Gmail and Google Drive, students.
Can I Do It Myself?
Researching competitors and the market
You can do it yourselfDone with ready-made tools, no technical knowledge needed.
Gather competitors' prices, services and customer reviews with search tools that cite sources.
Estimated time: About 1 hour (for a first-timer, an estimate)
Steps
- 1
List the competitors
Write down 3–5 competitors you know and what you want to compare: price, services, reviews.
- 2
Run a search with sources
Ask Perplexity or Gemini Deep Research for a summary that cites its sources.
- 3
Open the sources
Verify every important point at its source and check the date.
- 4
Put it in a table
Keep the comparison in your own spreadsheet so you can see next month's changes.
Risks and things to watch
Click through and check the sources; AI may cite a source that doesn't exist or is out of date. Don't use unverified information about a competitor in ads; comparative advertising rules apply.
Tools you need
Picking one is enough; the cards show how they differ.
GPT Researcher
Open sourceFree · open source
An open-source agent that researches a topic online and writes a long report with sources.
What sets it apart: You generate reports on your own server; the cost per research run is very low.
For: Agencies and technical teams that produce regular market reports.
Perplexity
AppFree + paid
A search assistant that looks up your question online and answers with source links.
What sets it apart: You see the source next to every answer and can click through to check it.
For: Students, businesses and curious people doing research.
If you'd rather not do it yourself
You can do this yourself. If you don't have the time, or want a system tied into your business, we can set it up together.
Setup solutions