Video Production Agency —
Social media video, Reels and brand films.
On a phone, the first second of a video either stops the scroll or it does not. We plan video from the start for a vertical screen, for viewers with the sound off and for the versions you will test in ads — then shoot, edit and deliver it. Where it fits we also produce with AI, always clearly labelled.
- A written script before the shoot
- Vertical, square and landscape delivery
- AI video always labelled
Answered on this page
- what is video production
- tips for shooting reels
- what does a production company do
- how a brand film is made
- video production pricing
- how much does reels production cost
Typical searches from businesses looking for video production
What people search for
- video production agency
- video production services
- social media video production
- reels production
- brand film
- brand film agency
- commercial video production
- product video production
- video production company
- brand film pricing
What is video production, and what are its stages?
Video production is making a video from idea to delivery: script and shot plan (pre-production), the shoot (production), then editing, sound, colour and captions (post-production).
Video for social media plays by different rules than TV. Viewers watch on a vertical screen, often with the sound off and ready to scroll. So the first second, the captions and phone-first framing are decided in the script, before the shoot day.
Some jobs do not need a camera: a digital twin, voice-over, dubbing or product imagery can be produced with AI. We use it not in place of real shoots, but where speed and many versions are needed.
If you also want the posting and the account managed, see our social media management service.
Shot with TV logic
- Shot landscape, cropped to vertical later
- Opens with a logo and a slow intro
- The message is in the audio; no captions
- One long version
Social-first video
- Framed vertical 9:16 from the start
- The subject or product in the first second
- Captions that work with the sound off
- Alternative openings to test in ads
However good your video is, it means nothing to someone who never gets past the first second. On a screen built for scrolling, a good video is one that gets stopped for.
What to get right when shooting Reels: why do videos go unwatched?
Most videos that took effort but went unwatched lose in the same three places. All three can be solved before the shoot day.
atolye.nar
Reels · ceramics studio
- reelslost in the first 3 seconds
- reelsno sound, no captions
- reelsshot landscape, empty edges
- reelsopens on a logo
- reelsproduct appears at the end
- reelstoo dark
Illustrative example · account name is fictional
The first seconds are wasted
A logo animation, a slow opening, a “hi everyone”. Viewers scroll before they see the point. The product, the result or the question has to be there in the first second.
Not shot for phones or silent viewing
Footage shot landscape and cropped to vertical cuts off faces and products; if the message is only in the audio, people watching with the sound off get nothing. Framing and captions have to be phone-first from the start.
One video, one version
The way to learn which opening works in ads is to test different versions. A video shot in a single version has nothing to replace it once it wears out.
Bring a few of your current videos — in the first call, let’s look at their first seconds together.
Book a callWhat does a production company do, and what do we make?
Six lines of work. For each, the files and formats to be delivered are written down in advance.
Reels and social media video
Several Reels from one shoot day: product, process, team, Q&A. For every video the first second, framing and captions are set in the script.
OutputVertical, captioned, ready-to-post videos
Brand films and commercials
A film about your company, your production or your venue. Script, shoot, edit, colour, licensed music and voice-over — plus cut-downs of different lengths for your website, presentations and ads.
OutputMain film + short cut-downs
Product shoots
Product photos and short product videos for e-commerce and catalogues: in use, in detail, to scale. One shoot feeds both product pages and ads.
OutputProduct photos + short videos
AI video: digital twins and AI UGC
A digital twin that speaks with a person’s face and voice, built from a short recording with their written consent; AI-presenter videos for the many variations you want to test in ads. All published with the AI origin disclosed.
OutputLabelled AI videos
Dubbing, voice-over and captions
Taking a video into other languages: translation, voice-over or AI-assisted dubbing, and captions per language. No separate shoot for international markets.
OutputVideo and caption file per language
Editing and repurposing
Short clips from a long video, webinar or podcast; versions of the same video with different openings for ads, in square, vertical and landscape.
OutputClips and ad variations
How a brand film or Reels batch is made: from brief to delivery
The order is the same for a one-off brand film and for monthly Reels. The timeline stretches or shrinks with the number of shoot days and the editing scope.
- 1Week 1
Brief and idea
Where will the video run, what will it tell whom, and what should viewers do next? The answers produce the concept and a video list.
Concept and video list
- 2Week 2
Script and shot plan
For every video we write the first second, the scene order, the lines and the captions. Location, crew, equipment, talent or speaker and the shoot schedule are fixed.
Approved script and shot plan
- 3Shoot day
The shoot
All planned scenes are shot vertically, and landscape where needed. Alternative openings for ad tests are recorded the same day, so no reshoot is needed later.
Raw footage
- 41-2 weeks after the shoot
Edit, revisions and delivery
Edit, colour, sound, music and captions. The first cut comes to you for review; the number of revision rounds is set in the proposal. Delivery is in the format of every platform it will run on.
Final files in each platform’s format
What we need from you
- Where and what the video will be used for
- Permission for the location and an available day
- Someone on camera (written consent for a digital twin)
- One person who signs off script and edit
Tell us where the video will run — we will build the plan from the first second to the delivery format.
Book a callVideo production, social media management or ads? Which one fits you?
A good video does nothing on its own; someone has to publish it and someone has to put it in front of people. Where you start depends on what you already have:
- This page
Video production
The video itself: script, shoot, edit — and AI production where it fits.
Choose it when
Someone already runs your account or ads but you lack good video — or you need a one-off brand film.
Social media management
Plans when and with what message the videos go out, and runs the account and community.
Choose it when
Even with video, nobody would publish regularly or answer comments.
See social media managementMeta ads
Puts the video in front of the right audience with budget, and tests which version drives sales.
Choose it when
You have videos, but only your followers ever see them.
See Meta ads
If the video will run as an ad, say so before the shoot: alternative openings and formats are shot the same day; adding them later costs more.
Who is video production right for?
Not every video job is ours. Where we fit, and where we will point you elsewhere:
A good fit if…
- You need Reels or social media video regularly
- Your product or service is best explained on screen
- You need many versions of the same video for ads
- You want to take your videos into other languages and markets
Not yet, if…
- You are planning a TV commercial with a large crew, set and cast (a large production house is a better fit)
- You do not yet know where the video will run (start with a social media plan)
- You want someone’s digital twin without their consent
- You want AI video presented as a real customer testimonial
What we do not promise
- Guaranteed views or viralityNobody can know in advance how much a video will be watched. What we promise is getting the decisions that improve its chances right from the start.
- “Free, unlimited video with AI”AI can make production cheaper, but scripting, checking and editing still take work. Hundreds of unchecked videos harm a brand.
- AI video nobody can tell apartA digital twin is convincing in short, simple talking pieces; in long or emotional scenes its limits show. We say plainly where each approach works — and label it.
- Sales from a single videoVideo is one part of a sale; the posting, the ads and the page it leads to have to do their job too.
What drives video production pricing?
The gap between two quotes for “a one-minute video” is usually not on screen but in the days behind it. Six factors set the price:
One-off jobs (brand films, product shoots) are priced per project; regular Reels production runs on a monthly proposal. Either way the proposal states what is not included (ad budget, talent rights, extra revisions).
Shoot days and locations
Half a day in one place and several days across cities are different jobs.
Crew and equipment
A small single-camera crew, or a set needing lighting, sound and a drone?
Talent, presenters and usage rights
Professional actors or presenters are paid according to where and for how long their image is used.
Editing scope and number of versions
How many videos, lengths and formats, and how many alternative openings for ads?
Music, voice-over and languages
Licensed music, professional voice-over, and dubbing and captions for each extra language.
AI production
Digital-twin set-up and the licences for the AI tools used are listed as separate lines.
Video production: frequently asked questions
A fixed per-video price would mislead, because the real cost is the shoot day. When several Reels are shot on the same day the cost per video drops noticeably, which is why we plan regular production as a monthly shoot day. The fee depends on shoot length, crew, location, the number of videos to edit and caption or language needs. If the videos run as ads, the ad budget is separate and paid directly to the platform.
Let’s plan your video project
Fill in the form and let’s talk about where the video will run, for whom and why. No commitment.
- 1We listen to what the video is for and where it will run
- 2We look at the first seconds of any videos you already have
- 3We send the concept, timeline and an itemised proposal in writing