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[ INSTAGRAM ANALYSIS ]

How many people does this account really reach?

Follower count alone tells you little. Views, reshares, genuine engagement and the trend tell you more.

Results are compared with Turkish creators: benchmarks and the Discover pool are built from Turkish Instagram accounts.

Judging an influencer by follower count before you pay is like buying a car by its color. This tool uses public data to show how many people the account really reaches and how its audience responds to sponsored content.

It works for your own business account too. Then the questions change: where do you stand against competitors and your category, which content type works for you, and what slipped in the last month.

Benchmarked against Turkish creators: category averages and the Discover pool are built from Turkish Instagram accounts, so results show where an account stands in the Turkish market.

[ Three steps ]

1

Pick a lens

Are you vetting an influencer or reviewing your own account? Each calls for different metrics.

2

Enter a username

We pull the full last 90 days. There is no post limit; the calendar sets the window. Likes, comments, format and timing are measured separately.

3

Make your call

Numbers are compared with category averages, warning signals are flagged, and next steps are spelled out.

[ Three questions it answers ]

Do the sponsored posts actually perform?

We separate sponsored posts from organic ones and compare how each performs. If an account's organic content soars while its ads flop, the numbers it sells you won't match the results you get.

Is it growing or declining?

We compare the last month with the last two and three months. Averages describe the past; you're paying for a post that hasn't been published yet.

Where does it stand among its peers?

3% engagement on a 5K-follower account isn't the same as 3% on a 500K account. Every number is compared within its own niche and size tier.

[ What you can see ]

  • Engagement rate and how it compares with the category average
  • Views, views-to-followers ratio, likes-per-view conversion
  • Repost count and organic reach potential
  • Sponsored vs. organic content performance
  • Reels / carousel / image breakdown and views by format
  • Last 1 / 2 / 3 months side by side, post-by-post trend
  • Signals of fake engagement and inflated followers
  • Heat map of the best posting days and time slots
  • How caption length and hashtags affect performance

[ What you can't see, and why ]

  • Saves and shares via DM
  • Reach and impressions
  • Follower age / gender / city breakdown
  • Story performance and Reels watch time
  • Personal (non-professional) accounts

Meta's official API doesn't share this data with third parties; it appears only in the account owner's own Insights. Tools that "estimate" these numbers offer modeling, not real data. We don't make numbers up. For your own account, all of these metrics can be unlocked: once you connect it, we read Instagram's own data directly.

Three steps: pick a lens and a niche, then enter the username. The result highlights different metrics depending on the lens — the same account gets a different score under each lens, and it should.

[ 1 · Why are you reviewing it? ]

Are you checking an influencer before you pay them, or putting together a report card for your own account? Each looks at different metrics and has a different passing grade.

[ 2 · Account niche (Meta category) ]

Search Meta's 217 official categories and pick one. Once a category is selected, the account type and niche baseline are derived automatically.

[ 3 · Instagram username ]

Every post published in the last 90 days is pulled in — there is no post limit. Likes, comments, views, reposts, format and timing are each measured separately.

@

Only Business or Creator accounts can be analyzed. Meta does not share personal account data with third parties.

Data source: the official business_discovery endpoint of Meta's Instagram Graph API. Only public account data is used: no logins, cookies or scraping.

Limits: Personal accounts can't be analyzed, because Meta doesn't share that data with third parties. Saves, reach and follower demographics are visible only with the account owner's permission. This tool is not a follower audit; it's a first-pass screen built from public engagement and view data.

Benchmarks: Category averages and the Discover pool are built from Turkish Instagram creators and businesses, so comparisons reflect the Turkish market.