Skip to content

ChatGPT Ads Agency —
Be beneath the answer the moment they ask.

ChatGPT now shows ads labelled “sponsored” beneath its answers. To have your brand appear there while a customer is asking which option to choose, we set up the account, prepare the message and landing page, and measure what happens after the click. The platform is new and its rules change often, so every campaign is built on the rules as they stand that day.

Free eligibility call[ How does it work? ]
  • Free eligibility check
  • Agency fee and ad spend kept separate
  • Reports compared with Google and Meta
What people type into Googlecommon searches

Answered on this page

Typical searches from businesses looking into ChatGPT ads

What people search for

  • chatgpt ads agency
  • chatgpt advertising
  • chatgpt ads
  • openai ads
  • chatgpt ads manager
  • advertise on chatgpt
  • how to run chatgpt ads
  • sponsored results in chatgpt
  • chatgpt ads pricing
  • chatgpt ads cost
Short answer

What are ChatGPT ads, and what are they for?

ChatGPT ads are paid placements bought through OpenAI’s ad platform and shown beneath a ChatGPT answer with a “sponsored” label. The ad features a product or service related to the conversation and takes whoever clicks to your page.

According to the principle OpenAI has published, the ad sits apart from the answer and does not change what the answer says. So advertising does not make ChatGPT recommend you inside the answer; it puts you right beneath it. Those are two separate jobs.

Where it helps is the moment a customer compares options before deciding. Unlike catching a need typed into Google, here the person has already explained what they want and why.

If you want to be named inside the answer, without ads, see our ChatGPT SEO service.

Organic · ChatGPT SEO

  • Named inside the answer
  • No cost per click, results take months
  • The model decides whether to recommend you

Paid · ChatGPT ads

  • Beneath the answer, labelled “sponsored”
  • Starts the day the budget goes live
  • You choose the message and landing page
  • When the budget stops, so does visibility

When your customer asks which one to choose, the decision is made in that conversation . Getting inside the answer takes time; getting beneath it is possible this month.

The problem

Why does your competitor show up in ChatGPT before you do?

If you are neither in the answer nor in the ad slot, the customer compares options without you. There are three common reasons.

Illustrative Demo
ChatGPT
Can you suggest a weekend coding course in Ankara for my 10-year-old?

A few places in Ankara offering weekend coding classes for this age group:

  1. 1.Robokod Akademi — mentioned for small groups and project-based lessons
  2. 2.Kodlama Evi — lists its programme by age group clearly
SponsoredBitAtölye Çankaya — weekend groups · free trial lesson
Your course is neither in the answer nor in the ad slot.

Illustrative example · brand names are fictional

  1. The organic route takes months

    Being named inside the answer takes content, external sources and time. Until then, the only fast way to be visible at the decision moment is the ad slot — and your competitor may already be using it.

  2. Setup is not like Google

    Which conversations you appear in, how the message fits the answer and the landing page all follow a new logic. A campaign built on Google or Meta habits can end up in the wrong conversations.

  3. Nothing is measured after the click

    If the landing page does not follow on from the question and conversion tracking is not set up, the ad stays mere visibility. It cannot be compared with other channels, and budget decisions rest on guesswork.

Is your sector eligible for ChatGPT ads, and what are your customers asking there? Let’s look together in the first call.

Eligibility call
Scope

What we do when you advertise on ChatGPT

Six workstreams, each ending with something concrete in your hands.

  • Eligibility and opportunity check

    We check whether your sector fits the platform’s ad policies — some sensitive topics may be closed to ads — and map the questions your customers ask ChatGPT.

    OutputEligibility note and target topic list

  • Ads Manager account setup

    Account, business details, billing and campaign structure in OpenAI’s ad panel (people search for it as “ChatGPT Ads Manager”). Setup follows the platform’s current interface and rules.

    OutputAccount and campaign structure in place

  • Ad copy

    Short, clear copy read right below the answer. It does not repeat the answer; it adds what the answer is missing: the offer, location, trial or pricing factor. Different variants for different questions.

    OutputCopy variants to test

  • A landing page that fits the conversation

    Someone arriving from a conversation has already asked their question and read an answer. The page they land on should not be your home page but one that picks up that question: short answer, proof, a clear next step.

    OutputNew page, or a fix list for an existing one

  • Tracking setup

    UTM tags, GA4 conversions and whatever measurement tools the platform offers. The goal is to compare ChatGPT leads on the same measure as Google and Meta.

    OutputVerified conversion tracking

  • Optimisation and monthly report

    Weekly adjustments: which topic, which copy, which page brings enquiries. Once a month we put cost per lead side by side with your other channels.

    OutputMonthly comparison report

Process

How to advertise on ChatGPT: the first 30 days and after

On a new channel the first month is for learning: with a small test budget we see which topics and messages bring enquiries, then we scale.

  1. 1
    Week 1

    Eligibility and target topics

    We check your sector against the platform’s rules, map your customers’ questions and decide which conversations you want to appear in.

    Eligibility note and topic list

  2. 2
    Week 2

    Account, tracking, landing page

    We set up the ad account, connect conversion tracking and prepare the landing page. No ads go live until tracking works.

    Campaign ready to launch

  3. 3
    Weeks 3-4

    Test run

    We run several topics and copy variants on a small budget and switch off the ones that bring no enquiries early.

    First data and learning note

  4. 4
    Monthly

    Scale or stop

    We compare the cost of ChatGPT leads with Google and Meta. Budget moves to the channel with the better result, and if ChatGPT ads are not working we say so plainly.

    Monthly report and budget recommendation

What we need from you

  • Ad budget and billing details
  • Access to your site or developer
  • GA4 access
  • Sign-off on offers and ad copy

Want to start with a small test budget? Let’s choose the topics to begin with together.

Book a call
The right service

ChatGPT ads, ChatGPT SEO or Google Ads? Where to start?

One is paid on ChatGPT, one is organic on ChatGPT, one is paid on Google. Where to start depends on where your customer decides.

  • This page

    ChatGPT ads

    Paid placement shown beneath a ChatGPT answer with a “sponsored” label.

    Choose it when

    Your product is chosen by comparison and you want to be visible this month without waiting for organic work.

  • ChatGPT SEO

    Organic work so that ChatGPT names you inside the answer, with no ads.

    Choose it when

    You want lasting visibility and accept seeing results over months.

    See ChatGPT SEO

  • Google Ads

    Paid ads that reach people typing their need into Google search.

    Choose it when

    Your customers still mostly search on Google and your budget covers one channel.

    See Google Ads management

Organic and paid are not either/or: ads cover today, ChatGPT SEO covers tomorrow. With a limited budget we first look at where the demand is today.

An honest filter

Are ChatGPT ads right for you?

A new channel is not the right first step for every business. A quick filter:

A good fit if…

  • Your customers compare options before buying (education, travel, software, e-commerce, B2B services)
  • You already run a working Google or Meta campaign and want to compare the new channel against it
  • You have a clear page to receive clicks, or are open to having one built
  • You can treat the first month as a learning month

Not yet, if…

  • Your sector is a sensitive area the platform closes to ads (we check before you start)
  • Your site has no page that captures enquiries (website first)
  • Your budget covers one channel and demand is still on Google (start with Google Ads)
  • Your real goal is to be named inside the answer (ChatGPT SEO)

What we do not promise

  • Getting into the answer through adsUnder the principle OpenAI has published, ads do not change the answer. Anyone saying “advertise and ChatGPT will recommend you” is misdescribing how the platform works.
  • A “get in early, pay less” guaranteeThe platform and competition set prices, and nobody knows how they will move. The certain gain from starting early is learning time, not lower cost.
  • Showing up in every conversationNot every user sees ads; the platform decides which plans, topics and countries get them.
  • A fixed price per click or impressionThe platform sets and can change its pricing model and minimums. We will not quote you a fixed unit price; we show you the rules as they stand.
Pricing

What drives ChatGPT ads pricing?

There are two separate items: the ad spend paid to the platform and our management fee. The first is set by the platform’s rules and competition; the second by these factors:

The platform is new and its pricing can change. When we quote, we check the rules as they stand that day and list ad spend and management fee on separate lines.

  • Ad spend

    The pricing model and any minimums depend on the platform’s current rules. As spend grows, so does the testing and adjustment work.

  • Number of topics and campaigns

    A few topics for one product and dozens for a large catalogue are different workloads.

  • Landing page needs

    Will an existing page do, or is a new page for conversation traffic needed?

  • Tracking status

    If GA4 and conversion tracking are ready, setup is quick; if not, the first month’s work grows.

  • Managed alongside other channels

    If we also run your Google and Meta ads, the comparison report comes from one place.

FAQ

ChatGPT ads: frequently asked questions

You open an ad account on OpenAI’s ad platform (ads.openai.com), enter business and billing details, set up a campaign and choose the ad copy and landing page. Then you connect conversion tracking and go live with a small test budget. The details can change with the platform’s interface; we set things up according to the rules as they stand that day.

First step

Your free eligibility call

Fill in the form and let’s talk about whether your sector fits ChatGPT ads and where to start. No commitment.

  1. 1A short call about what you sell and how your customers decide
  2. 2We check your sector against the platform’s current ad policies
  3. 3We send a test budget suggestion and a proposal in writing

We use your details only to reply to your request; we do not add you to a newsletter or marketing list. Details: Data Protection Notice.

Your Data Stays PrivateReply Within 24 Hours