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Digital Marketing Agency —
Separate channels, one goal: sales.

When one team runs your ads, another your website and a third your social media, nobody is looking at the whole. We build the path from ad to site, site to enquiry and enquiry to sale as one plan — and every month we look together at which channel actually brings sales.

Free marketing audit[ How does it work? ]
  • Free initial audit
  • Agency fee and ad spend listed separately
  • No revenue promises, real measurement
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Short answer

What is a digital marketing agency?

A digital marketing agency is the team that plans and runs how a business wins customers online, end to end: ad channels, landing pages, content, tracking and follow-up on incoming leads.

The difference from a single-channel agency is where responsibility sits. An ad agency says “we brought clicks”; a digital marketing agency also checks whether those clicks turned into sales. A slow site, an unanswered form or not knowing which channel sells are its problem too.

It does not mean being on every channel at once. For most businesses the right plan starts with two or three channels, and where your customers search decides which ones.

If you only want to advertise on Google, see our Google Ads agency page.

Channel-by-channel

  • A separate team and report for each channel
  • Every report makes its own channel look good
  • Measurement stops at clicks or followers
  • What happens to leads is nobody’s job

Digital marketing agency

  • One plan, one owner
  • Channels compared on the same measure
  • Measurement runs through to leads and sales
  • Budget moves according to results

Raising the budget is always an option. But if the leak is at the bottom of the funnel — a slow page, an unanswered form, a customer nobody called back — more ads just means more leaking.

The problem

You are paying for ads — so why are sales flat?

Most of the time the problem is not the ad itself but what happens after it. The loss usually sits in one of these three places.

Illustrative Demo

One month of the customer journey

  • Ads · search · social
    ↘ nobody measures which channel sells
  • Site visits
    ↘ page loads slowly on mobile
  • Form · WhatsApp enquiries
    ↘ form left unanswered for two days
  • Sales
    ↘ the sale’s source is never recorded

The budget gets raised at the top; the loss is further down.

Illustrative example · widths are not measurements

  1. Every channel reports success

    The ad platform, the analytics tool and the social report each claim the same sale. Added together they exceed real sales, and where to put your money stays unclear.

  2. Visitors arrive, the page does not convince

    The ad earns the click with one promise and the page talks about something else. It loads slowly on mobile, has no price or offer information, and the contact button sits at the very bottom. The click you paid for turns around at the door.

  3. Leads come in, nobody follows up

    Forms pile up in an inbox and WhatsApp messages on one phone. Who was called, who got a quote and who bought is unknown, so there is no bridge between marketing and sales.

Where does your funnel leak? Let’s look at your ad accounts and your site together.

Free audit
Scope

What does a digital marketing agency do?

Six workstreams. Not every client needs all of them; the audit shows which ones you are missing. Each one ends with something concrete in your hands.

  • Marketing plan and channel choice

    We look at where your customers search, your sales cycle and your budget to decide which channels to start with. Why each channel gets money is written down.

    OutputChannel plan and budget split proposal

  • Tracking and conversion measurement

    GA4, ad platform conversion tags, form and WhatsApp clicks. We first make sure tracking actually works; optimising on wrong data moves budget to the wrong place.

    OutputVerified conversion tracking

  • Ad management

    Google, Instagram and Facebook, plus other channels where it makes sense. Campaign structure, targeting, budget and weekly adjustments — every channel judged against the same goal.

    OutputCampaign structure and weekly notes

  • Landing pages and conversion rate

    Pages that carry on the ad’s promise, load fast on mobile and show the offer and the way to get in touch on the first screen. We test changes one at a time, not all at once.

    OutputLive page and test plan

  • Ad copy and creative

    Ad copy, image and video briefs, and head-to-head comparisons of messages. The creative plan changes as we see which message brings enquiries.

    OutputMonthly creative set

  • Lead tracking and reporting

    Every form and message lands in one list with its source, and the ones that became sales are marked. The monthly report shows leads and sales per channel, not clicks.

    OutputMonthly channel report

Process

How digital marketing is done: the first 90 days

The first month is mostly measurement and groundwork. Decisions to grow the budget come only after a few weeks of properly measured data.

  1. 1
    Weeks 1-2

    Audit: where is the money going?

    We review your ad accounts, site, tracking setup and how incoming leads are handled. We do not open new campaigns until we know where the leak is.

    Audit report and priority list

  2. 2
    Weeks 3-4

    Groundwork: tracking, pages, follow-up

    We fix conversion tracking, resolve the problems on the page that gets the most traffic and set up a flow that collects every lead in one list.

    Working tracking and lead list

  3. 3
    Weeks 5-8

    Campaigns and tests

    We rebuild or launch campaigns on the chosen channels and test messages and pages one at a time. Every week we write down what changed and why.

    Weekly change notes

  4. 4
    Weeks 9-12

    First review and budget decision

    We put leads and sales per channel side by side. Budget moves to the channel that sells; for the one that does not, we either design a new test or stop it.

    Day-90 report and next-quarter plan

What we need from you

  • Access to your ad accounts and site
  • Which leads turned into sales
  • A decision on monthly ad spend
  • Quick sign-off on offers and copy

Not sure which channel works for you? That is exactly what the first two weeks are for.

Book a call
The right service

Digital marketing agency or ad agency? Which one fits you?

If you have one clear job on one channel, you may not need the umbrella service. A quick way to tell:

  • This page

    Digital marketing

    Runs channels, landing pages, tracking and lead follow-up as one plan.

    Choose it when

    You spend on several channels without knowing which one sells, or ads bring enquiries that do not turn into sales.

  • Google Ads

    Paid visibility in Google search, Maps and Shopping results.

    Choose it when

    Your customers type their need into Google and you want to capture that demand first.

    See Google Ads management

  • Instagram and Facebook ads

    Ads that reach people who are not searching yet but may be interested, with images and video.

    Choose it when

    Your product sells visually or you need to create demand, and tracking on your site already works.

    See Meta ads management

Starting with one channel and expanding later is also a plan. In the audit we tell you where it makes sense to start, based on your own data.

An honest filter

How do you pick the best digital marketing agency?

“Best agency” lists do not tell you which one fits. A better question: what would this agency do in my situation, and what would it not do?

A good fit if…

  • You advertise on two or more channels, or plan to
  • Enquiries come in but you do not know how many become sales
  • You are tired of a different person per channel and reports that contradict each other
  • Someone on your side can follow up on incoming leads

Not yet, if…

  • You have no website, or no page that can take an enquiry (website first)
  • You have one clear job on one channel (go straight to that channel’s service)
  • You want organic growth only, with no ad budget (SEO or social media management)
  • Nobody can call leads back — the sales side needs fixing first

What we do not promise

  • A guaranteed revenue or ROAS figureResults also depend on your product, price, competition and sales team. An agency guaranteeing a number controls none of those.
  • A sales spike in month oneThe first weeks go into fixing tracking and plugging leaks. A big month-one promise usually means inflating the budget.
  • “You need to be on every channel”Every channel costs management effort and budget. We will not recommend spending on a channel your customers do not use.
  • Channel credit down to the pennyA customer touches several channels before buying and no tool splits the credit exactly. We compare with one consistent measure and state the assumptions in the report.
Pricing

What drives digital marketing agency pricing?

We do not publish packages; no two businesses have the same channels and setup. Five factors shape the proposal:

The proposal lists our service fee and the ad spend paid to platforms on separate lines, and shows what is not included.

  • Number of channels

    Running campaigns on one channel and running three against the same measure are different workloads.

  • Ad spend and account structure

    As spend and the number of campaigns grow, so does the effort for testing, adjusting and reporting.

  • State of tracking and setup

    If conversion tracking was never set up or there is no lead list, the first month’s work grows.

  • Creative and page needs

    Are your existing visuals and pages enough, or do you need new creative and landing pages every month?

  • Division of work with your team

    If design or content stays in-house, the scope narrows; if everything is with us, it widens.

FAQ

Digital marketing agencies: frequently asked questions

There are two separate items: the agency’s monthly service fee and the ad spend paid to platforms. The fee depends on the number of channels, the state of your tracking and your creative needs; ad spend depends on your goals and the competition in your sector. After the audit you get a written proposal showing both on separate lines.

First step

Your free marketing audit

Fill in the form and let’s talk about what you spend on which channels and where your leads go. No commitment.

  1. 1A short call about your business, customers and current channels
  2. 2We look at your ad accounts and site and show where the leak is
  3. 3We send in writing which channels to start with, with a proposal

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