Anonymous E-Commerce Brand
E-commerce
Thirty-four months of commerce data and sixteen of search data. Social brought large but volatile traffic, while organic search turned fewer sessions into more orders — 984 orders, a third of attributed revenue and 97,900 Google clicks came from search. And it ranked on generic category queries rather than on the brand name: five of the top ten queries carry no brand term. Against that, conversion rate, customer return rate and the share of pages indexed all stayed weak; all three are stated below.
Brand name, domain, client name and sensitive values are masked because no permission was given; the meaning of the data is unchanged.
Scope
- Website and e-commerce foundation
- SEO
- Social media content production
Period
2023-12 — 2026-09
Measurement start: 2023-10
Measured results
- ORGANIC SEARCH CLICKS
- 97.900
- Search Console · 16 months (19 May 2025 – 18 Sep 2026) · 1.92M impressions, 5.1% CTR · 2025-05/2026-09
- AVERAGE GOOGLE POSITION
- 6,8
- Search Console · same period · weighted average across all queries · 2025-05/2026-09
- ORDERS FROM ORGANIC SEARCH
- 984
- Shopify Analytics · 34 months (Dec 2023 – Sep 2026) · channel attribution · 2023-12/2026-09
- SEARCH SHARE OF ATTRIBUTED REVENUE
- %33
- Shopify Analytics · same period · social 16%, direct/unattributed 50% · 2023-12/2026-09
- ORGANIC REVENUE PREMIUM
- +14,1 puan
- GA4 · last 28 days · organic search is 30.7% of sessions but 44.8% of revenue; paid social is the reverse (15.9% → 11.1%) · 2026-08/2026-09
- AI ASSISTANT SESSIONS
- 355
- GA4 · last 28 days · 58.6% engagement (twice that of direct traffic) · ₺0 attributed revenue · 2026-08/2026-09
- INDEXED PAGES — WEAK POINT
- %2,3
- Search Console · 4,978 indexed, 211,806 not indexed · crawl budget problem · 2026-09
- CONVERSION RATE — WEAK POINT
- %0,1–0,9
- Shopify Analytics · monthly range · below e-commerce expectation, not closed · 2023-12/2026-09
Deliverables and technical improvements
- ✦Shopify store setup and product foundation
- ✦Thirty-four months of continuous social content production
- ✦SEO work that turned organic search into a stable sales channel
- ✦Ranking on generic non-brand product queries: 5 of the top 10 queries are non-brand and bring 11,296 clicks
- ✦Channel-level attribution measurement (Shopify Analytics)
- ✦Product snippet and merchant listing structured data: 502 + 984 valid, 0 invalid
What stayed open
- The returning-customer rate stayed between 1% and 10%; 2,928 of 3,077 orders came from new customers. Retention was not solved in this engagement.
- Average order value rose from ₺710 to ₺5,482, but that is a lira figure with no inflation adjustment; calling it “7.7x growth” would mislead.
- The session spikes in January and March 2026 (358k and 108k) are most likely bot traffic — conversion falls to 0.02% in those months. They are not deleted from the chart, only faded.
- Paid media is not part of this case: Meta spend data could not be pulled yet, and Shopify’s attribution model does not measure the same thing as Meta’s.
- 97.7% of pages are not in Google’s index (4,978 against 211,806). Shopify’s variant and filter URLs consume the crawl budget; this was not solved and remains the largest technical obstacle to organic growth.
- A single product page carries about 32% of organic clicks (31,719 of 97,900). The channel is healthy but concentrated; if that page loses rank the total drops sharply.
- The 355 sessions from AI assistants produced ₺0 attributed revenue in 28 days. The traffic is real and engaged (58.6%) but does not convert; claiming “AI brings sales” is not supported by this data.
Source
Three independent sources, all pulled 20 Sep 2026: Shopify Analytics (ShopifyQL, 37 months), Google Search Console (domain property, 16 months) and GA4 (last 28 days). The “search sells more” finding appears independently in both Shopify and GA4.
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