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What Is Cila? The Tool That Finds Your Competitors' Top-Performing Posts on Instagram and TikTok

You add public Instagram and TikTok accounts to Cila (cila.app); it compares each post with that account's usual performance and shows the posts that perform far above average, with their captions, transcripts and audio. It's used to see which topics and hooks are working for competitors. There's no free plan or trial: the Creator plan is $12 for the first month, then $24/month; there's a full refund guarantee within 7 days of purchase. The interface is in English. It can be added to Claude and ChatGPT as a custom connector.

What it does
Finds posts that perform above average on competitor accounts
Which platforms
Instagram and TikTok
Turkish interface
No (English)
Claude / ChatGPT
Via a custom connector
Free plan
No; 7-day refund guarantee
Price
Creator $12 first month, then $24/month

What Is Cila For?

This page is about cila.app, an AI-powered content research tool, not about car or furniture polish (which is what "cila" means in Turkish).

Cila compares the posts of the accounts you follow, one by one, with that account's own usual performance. So instead of a "highly viewed" post, you find the post that "performed far above what's expected for this account"; in the example, one post reached 10.7 times the account's average. You open it, look at its topic, hook and format, and turn the pattern into your own content.

Find the top-performing postsWhat you get: A list of posts sorted by score, date and engagementBuilt into the appSort competitor accounts into listsWhat you get: Watchlists, saved posts, an Excel fileBuilt into the app

Who it helps: social media managers, agencies, content creators and business owners who want to see which competitor posts are working and feed their own content ideas. Cila doesn't post on your account.

How Do You Get Started With Cila and Connect It to Claude?

  1. Open cila.app, press "Try CILA now"; on the sign-up page you create an account with Google or with an email and password. No phone verification field appears.
  2. Choose a plan: Creator or Business, monthly or yearly. There's no free plan.
  3. Add the accounts you'll follow and sort them into lists by brand or niche. The steps are based on the site's "How it works" description.

The connector requires a paid Cila account. The Cila page doesn't state which Claude or ChatGPT plans allow adding a custom connector; according to Claude's help page, custom connectors are available on all plans including Free, with at most one on Free. The ChatGPT steps are based on Cila's page; the screens may have changed.

How Do You Use Cila? Your First Research

  1. Add 5–10 competitor or example accounts to follow; sort them into lists by brand, client or niche.
  2. Sort the posts by "Outlier score"; choose a range such as the last 30 days or 2 months. There are content type and platform filters.
  3. Open a few of the highest-scoring posts: look at the caption, transcript, audio and numbers; note the hook, topic and format.
  4. Save the ones you like to your list; if you're on the Business plan, export to Excel. Then turn the pattern into your own original idea.
From Claude or ChatGPT (if the connector is added)"List the posts from the accounts in my watchlist that got at least 3 times their own average views in the last 30 days. Pull out the common hooks and topics and suggest five content ideas."Actions that write to your Cila account (creating folders, saving posts) can also be done from the chat.

The score is based only on public signals (views, engagement, format). It doesn't tell you why a post worked; you interpret the guess.

Is Cila Free? Plans and Pricing

No. There's no free plan or free trial on the official pages. There are two paid plans; on the monthly plan a 50 percent discount applies to the first month, and the page states "cancel anytime" with a 7-day money-back guarantee.

Creator$24 /month · first month $12
  • Follow up to 50 Instagram + TikTok accounts
  • Outlier finding, sorting by performance
  • Engagement, transcripts, audio
  • Saving to custom lists
  • Accounts update daily
  • Multiple watchlists
  • Excel export
Business$48 /month · first month $24
  • Everything in Creator
  • Follow up to 250 accounts
  • Accounts update every 6 hours
  • Multiple watchlists
  • Excel export, priority support

Prices are in dollars; Turkish lira pricing, VAT (KDV) and paying by card from Turkey aren't stated on the official pages. There's a yearly billing option, but its amount isn't clearly shown on the pricing page: check the amount on screen when you buy.

Does Cila Connect to My Account? Data, Cancellation and Refunds

Do you need to connect your account?

The official pages contradict each other. The homepage FAQ says Cila only analyzes public content, doesn't ask for passwords and doesn't connect to your social accounts. The privacy policy, however, says Instagram connections require a Business or Creator account and TikTok connections can be made with a personal or business account. The official pages don't make clear whether connecting an account is required during sign-up.

Retention and deletion

According to the privacy policy, content and usage data are kept for at most 90 days from the date collected, unless you export them or request extended retention; data is stored encrypted on Google Cloud in the US. You make access and deletion requests by email to yuka@cila.app; no in-account deletion step is described. There's no statement specific to KVKK (Turkey's Personal Data Protection Law).

Cancellation and refunds

The homepage says "cancel anytime" and a full refund if you write to the support team within 7 days of purchase. Which in-account menu you cancel from, and whether the 7 days also apply to the yearly plan, is not stated in the official documentation; ask to find out.

Frequently asked questions

Is Cila free? Is there a free trial?

No. There's no free plan or trial on the official pages. There are two paid plans: Creator ($12 the first month, then $24/month) and Business ($24 the first month, then $48/month). A full refund guarantee within 7 days of purchase is stated.

Do I need to connect my Instagram or TikTok account for Cila to work?

The official pages contradict each other. The homepage says it doesn't connect directly to your social accounts; the privacy policy, however, mentions Business/Creator account connections. The official pages don't make clear whether connecting is required during sign-up.

Which posts does Cila count as "outliers"?

It compares each post with that account's usual performance; from public signals such as views, engagement, relative performance and content format, it produces a score showing how many times the account's average the post reached.

Can I use Cila with Claude?

Yes, as a custom connector: in Claude, Customize › Connectors › Add custom connector, URL https://mcp.cila.app/mcp, sign in with OAuth. A paid Cila account is required. There are separate steps for ChatGPT too.

Where and for how long does Cila store my data?

According to the privacy policy, encrypted on Google Cloud in the US; for at most 90 days from the date collected. Deletion and access requests are made by email to yuka@cila.app. There's no statement specific to KVKK (Turkey's data protection law).

Can I cancel Cila and get a refund?

It states that you can cancel anytime, and a full refund is given if you write to the support team within 7 days of purchase. Where in the account you cancel is not stated in the official documentation.

Related guides

ClaudeGeminiMicrosoft CopilotNiubiGEOChatGPTarXivisual

Sources

Not clear in the official sources: Whether there's a free trial and whether a card is required at sign-up · account connection (the homepage and privacy policy contradict each other) · the yearly billing amount and refunds on yearly plans · Turkish lira pricing and VAT · transcripts of Turkish-language videos · the in-account path to cancel · Cila's legal basis and how the owner of a followed account can object. Each is covered in the relevant section along with what you can do.