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What Is Clay? Lead List Enrichment, Pricing, Connecting to Claude and KVKK

In Clay (clay.com) you open a table and bring in a list of companies or people (from search, a CSV or your CRM); the list is enriched with email, phone and company details from multiple data providers, and you can have AI do web research if you like. It's a platform for sales and growth teams. There's a small free plan (500 actions and 100 data credits a month) and a 14-day trial; paid plans are priced in dollars, with Launch starting at $185/month on monthly billing. The site is in English. You add it to Claude with the "Clay" connector. Because it processes personal data, KVKK (Turkey's Personal Data Protection Law) matters: the official pages don't mention KVKK or Turkey at all.

What it does
Enriches company and contact lists with contact details
Turkish interface
No; the site is in English
KVKK (Turkish data law)
Not mentioned on the official pages
Inside Claude
Via connector (Anthropic verified)
Free plan
Yes; 500 actions, 100 credits a month
Price
Launch from $185/month (monthly billing)

What Is Clay Used For?

This page is about clay.com, the sales and lead generation platform, not the modeling material.

Clay works like a spreadsheet: you bring in a list of companies or people by searching, or from a CSV or your CRM; then for each row you have missing details such as email, phone and company size filled in from multiple data providers in turn. An AI agent called Claygent also researches on the web and adds columns like "open positions" or "latest news" to the table.

Enriching a lead listWhat you get: Enriched tableBuilt into the appHaving AI do web researchWhat you get: Research column added to the tableBuilt into the app

Who it's for: sales, marketing and growth teams, and agencies. It isn't a hobby tool; it's a credit-based business tool that connects the table to your CRM, email sequences and ad audiences.

How Do You Get Started with Clay and Connect It to Claude?

  1. At clay.com click "Start free trial" or "Start building for free"; sign-up goes to app.clay.com/signup. The privacy notice mentions sign-in with Google, Okta and Azure.
  2. Age limit of 18: The privacy notice says the service isn't offered to people under 18.
  3. To learn Clay University (university.clay.com) offers a "Clay 101" course, documentation and templates.

The official documentation doesn't state which Clay plan the Claude connector is available on, how its tools split between read and write, or whether it can be used on the free Claude plan. The connector uses credits; for your first test, set a credit limit from the Clay admin settings.

How Do You Use Clay? Your First List

  1. Open an account with Free or the 14-day trial.
  2. Open a table: bring in a list from search (companies or people), a CSV or your CRM. Building a list doesn't use credits; enrichment does.
  3. Try it with 10–20 rows first: add an email or phone enrichment. The estimated credits per row are shown on the row.
  4. If needed, add web research with a Claygent column; send the result to your CRM or email tool.
From Claude (if the connector is added)"Use Clay to find the purchasing managers at a furniture manufacturer. For each one, research the company's latest news and write a three-line draft for a first introduction email."For quick tasks involving a few people. Set up repetitive work with hundreds of rows in a Clay table instead of the chat.

Don't leave Auto-run on: credits can drop unexpectedly fast. Test a new workflow on a small sample first; when credits run out, runs stop, and you aren't charged beyond your balance.

Is Clay Free? Plans, Actions and Data Credits

Partly. There's a free plan, and a 14-day trial button also appears on every plan card. Paid plan pricing has two parts: an action tier and a data credit tier.

Free$0
  • 500 actions and 100 data credits a month
  • Unlimited users and tables
  • Enrichment from multiple providers, Claygent
  • 200 rows per table
  • Phone number enrichment
  • Signals, email sequences
Launch$185 /month (monthly billing) · $167 on the card with yearly billing
  • Everything in Free
  • Phone enrichment
  • Job change and news signals
  • Email sequences
  • Starting at 15,000 actions + 2,500 credits a month
  • Automatic CRM sync
  • HTTP API, webhooks
Growth$495 /month (monthly billing) · $446 on the card with yearly billing
  • Everything in Launch
  • Automatic CRM sync
  • HTTP API and webhooks
  • Web intent signals
  • Starting at 40,000 actions + 6,000 credits a month
  • SSO, custom DPA
EnterpriseCustom annual commitment
  • Everything in Growth
  • SSO and role permissions
  • Custom contract and DPA
  • Managed Slack channel
Actions vs data credits
  • Actions: count the work Clay does (enrichment, AI runs, exports); each one is 1 action. They reset monthly and don't roll over.
  • Data credits: are for data bought from providers and for AI. On a monthly plan they accumulate up to at most 2 times your monthly allowance. If you connect your own AI API key, no data credits are used.
  • When credits run out, runs stop; you move up a tier or buy one-time credits at a 30% premium.

Prices are in dollars; a Turkish lira price and VAT (KDV) for Turkey aren't stated on the official pages. The $167 and $446 shown large on the cards are the monthly equivalent with yearly billing; with monthly billing the starting prices are $185 and $495. There's no general student discount; there's an application-based "Campus Ambassadors" program for undergraduate students.

Official pricing page last checked on .

Where Does Clay's Data Come From? KVKK, Deletion, Canceling

Clay enriches personal data. Before sending bulk email or messages to people in Turkey, you need to check the rules of KVKK (Turkey's Personal Data Protection Law) and İYS (Turkey's commercial message consent registry); Clay's official pages don't mention KVKK, İYS or Turkey. This is not legal advice.

Where the data comes from

An older FAQ says Clay gets its data from more than 100 outside providers. The current privacy center describes Clay both as a "data processor" (saying it isn't in a position to delete provider data) and with "Is Clay a data broker? Yes." The pricing page shows SOC 2, GDPR and CCPA badges.

Contract

A custom data processing agreement (DPA) appears only in the Enterprise column of the pricing table. The terms of use (May 23, 2024) say that in the event of a breach, regulators will be notified only at your written request. You're responsible for the lawfulness of the data you upload; reselling data you get from Clay is prohibited.

Deletion

If the account is deleted, the data is deleted; you request it by support email. For a person whose data is in Clay's provider database, there's the app.clay.com/privacy/request form and a "do not sell" form. No in-account deletion steps are described.

Canceling and refunds

To downgrade your plan: profile picture › Settings then Plan & billing › Plan options › Switch plan. The terms of use treat all fees as non-refundable; the August 2026 release notes include a prorated refund for unused credits when you upgrade. Subscriptions renew automatically.

Frequently asked questions

Is Clay free?

Partly. The Free plan has 500 actions and 100 data credits a month and 200 rows per table; phone enrichment, signals and email sequences are on paid plans. A 14-day trial button also appears on every plan card.

What's the difference between actions and data credits in Clay?

Actions count the work Clay does and reset monthly. Data credits are for data bought from data providers and for AI; on a monthly plan they accumulate up to 2 times your allowance. If you connect your own API key, no data credits are used.

How do I use Clay inside Claude?

Add the Clay connector from Claude's Connectors page (verified in Anthropic's directory; address api.clay.com/v3/mcp; sign-in required). On Enterprise, an admin enables it first. Then you tell Claude in plain language to find and enrich people and companies.

Is Clay KVKK or GDPR compliant? Can I enrich data on people in Turkey?

The official pages don't mention KVKK (Turkey's Personal Data Protection Law) or İYS (Turkey's commercial message consent registry). The pricing page shows GDPR and CCPA badges; the privacy center describes Clay as both a "data processor" and a "data broker." Before contacting people in Turkey, ask your own legal advisor; this is not legal advice.

Does Clay have its own database, and where does it get its data?

The official pages are inconsistent: an older FAQ says Clay has no data of its own and gets it from more than 100 outside providers; the MCP page says "its own database"; the privacy center says it collects professional contact information from providers and that it's a data broker.

Does Clay have a Turkish interface?

clay.com is offered in English and French; there's no Turkish page. The official pages don't state the language options inside the app.

Related guides

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Sources

Not clear in the official sources: Data coverage for Turkey, KVKK and İYS · the row limit per table on the Free plan (the pricing card says 200, an older FAQ says 50) · whether a card is required for the trial and the trial credits (the pages contradict each other) · which plan the Claude connector is available on · Turkish lira pricing and VAT · in-app language options · account deletion steps. Each one is covered in its section, along with what you can do.