What Is Ootto? How to Connect It to Claude, Is It Free, and What It Accesses on Instagram

MCP is the standard for AI programs to connect to outside services. With the Ootto connector, you have your assistant: find creators and Reels that work in your niche, come up with ideas, produce finished vertical Reels or carousels in your brand's colors and voice, revise what it produced, schedule Reels you approve to Instagram, check comments and read post performance.

Who it's for: small businesses and solo brands that want to post Reels regularly. Ootto's free GitHub skills (the Ootto-AI account) are a separate thing; this page covers the paid connector.

!The view and lead numbers on Ootto's site are the product's own claims; they have no independent verification and there's no guarantee of results (Terms of Use: no specific number of views, followers or sales is guaranteed).

First create an Ootto account and add your brand (enter your website, your Instagram username or a one-sentence description of what you sell; Ootto reads it and writes up your brand, which you can correct). Connecting Instagram is optional; if you don't, Ootto researches and produces but can't post. The connector address is the same everywhere:

Once connected, you write your request in a normal sentence. A new Reel takes a few minutes; you can ask the assistant to check its status. What it produces lands first in your Ootto library, and posting happens after your approval.

!Give scheduling and posting commands (for example "post on Friday at 6:00 PM") only after you like the Reel. They produce public results on your Instagram account.

!This connector carries three risks at once: it accesses your Instagram account, reads comments and DMs coming from outside, and if you allow it, posts and replies on your account. Text planted in comments may try to steer the assistant; check comment-reply and DM steps yourself before sending. Because the server is closed source and a hosted service, its code isn't public; no advisories are listed under the name "ootto" in GitHub and OSV records, but that doesn't mean the server could be scanned and it doesn't mean "safe".

On a team account: Ootto's pricing page says that on Claude Team or Enterprise, an owner must add the connector. The steps in Claude's admin screen aren't covered here; if you'll use it on your team, check with your admin.

No. There's no free plan and no free trial; every plan is charged at full price as soon as you subscribe. Prices are in dollars; local-currency pricing and tax information aren't in the official sources (payments are processed by Paddle; it doesn't say whether tax is included).

Starter's monthly Reels count differs between pages: the pricing page says 13, the refund policy says 10. Plans include monthly credits (Self-serve 600, one Reel render costs 6 credits); credits can't be exchanged for cash. Ootto says the connector works on every Claude plan (including the free plan); this is Ootto's own claim.

Official pricing page last checked on October 28, 2026.

The product is a small service with no independent verification; read the refund policy (below) before paying.

According to the privacy policy (October 5, 2026), Ootto keeps: email and sign-in information, plan and payment status (Paddle processes card details; Ootto doesn't see them), the Instagram connection token and the data you allow (profile, media, comments), your brand information, produced Reels and calendar, commenters' usernames with a short snippet of their comment (as leads), and a log of requests made through the connector.

• Services it uses: Supabase (database and sign-in), Paddle (payments), Composio (brokers the Instagram connection), Meta/Instagram, Anthropic (brand profile, in-app assistant and Reel scripts), Runway (some visuals inside Reels), Vercel, Sentry, PostHog, Google Calendar or Cal.com (demo bookings).
• If you disconnect Instagram or revoke the key, Ootto stops using it; produced Reels, leads and billing records aren't deleted automatically. To have them deleted, you need to send an email.
• You own the content you upload; Ootto uses it and what it produces only to provide and improve the service (Terms of Use). This is not legal advice.

1. 1Cancellation: You can cancel anytime from the billing page of your Ootto account; access lasts until the end of the period you paid for, and there's no cancellation fee.
2. 2First-payment refund: If you email within 14 days of the first payment, the first payment for the Self-serve, Done-for-you Starter and Done-for-you plans is fully refunded. The Weekly plan isn't on this list.
3. 3Renewals: Renewals and unused periods are generally not refunded; Ootto reviews each request individually. Refunds return to the payment method within 5-7 business days.
4. 4Disconnect: Regardless of cancellation, remove the connector in Claude and disconnect Instagram in Ootto (see the access section).