What Is Pomelli? Is Google Pomelli Free, Does It Work in Turkey and in Turkish, and How Does Photoshoot Work?

You give Pomelli your website address; it extracts your brand's colors, tone of voice and images, and produces matching social media visuals, campaign ideas and product photos. It is a Google Labs experiment built with Google DeepMind. According to the help page it is currently free (a few hundred image and video generations). Turkey is on the list of supported countries, but users must be 18 or older, and the only supported language listed is English. The product is changing fast; dates are given below.

What it does: Extracts your brand identity from your site and makes social media visuals
Turkey: On the country list (18+)
Turkish: Only supported language is English
Where: Web (desktop and mobile browser)
Account: Google account
Free?: Currently free; there is a generation cap

What does Pomelli do? Photoshoot, campaigns, website

Pomelli makes it easier for a business without a designer to produce on-brand visuals for social media, the web and ads. First it extracts a brand profile from your website (colors, fonts, values, images). Everything it produces is based on this profile. Google described this profile as “Business DNA” in its April 21, 2026 announcement; the current help pages call it “Business Profile”.

Extract a brand profile from your siteWhat you get: Brand profile (“Business DNA” in the announcement)Built into the app Turn a product photo into a studio shotWhat you get: Product imagesBuilt into the app Create a social media campaign from a productWhat you get: Visuals with headline, description and call-to-action textBuilt into the app

Analyze Give it your website address; Pomelli learns your brand from your site.
Find ideas It suggests campaigns that fit your brand; you can also write your own request.
Generate You edit and download the visuals.

Beyond that, you can publish a simple website from your brand profile and get a printable PDF brand book. In Photoshoot you can select up to 6 templates; the result can be downloaded as MP4 or GIF, and in campaigns animation is only available in 9:16.

Who it is for: small sellers who want to turn product photos into studio shots, cafés and service businesses.

The AI may change your product's color, logo or texture. Google also recommends checking all visuals before publishing.

How do you use Pomelli? Signing in and first steps

Pomelli is a separate web app: nothing to install. You sign in with your Google account (on a business Workspace account the administrator may need to allow it; it always opens with an @gmail.com account).

Open labs.google.com/pomelli/about and sign in with your Google account.
On the welcome page, enter your business's web address. If you have a Google Business Profile, Pomelli uses its data; if you don't want that, uncheck the box.
Wait for the analysis to finish (it can take up to 8 minutes) and review the resulting brand profile for accuracy.
From the menu on the left, choose Campaigns or Photoshoot; pick a product and click Generate.
Edit the result, download it or send it to a connected account.

Sample Photoshoot request (write it in English)"Place my product on a rustic wooden table in a sunlit kitchen, warm tones."Since the tool's supported language is English, writing the prompt in English is the safe route; the help page doesn't say how prompts in Turkish behave.

If your site doesn't work

Sites with bot protection such as a captcha may not work with Pomelli. In that case you can start by uploading files (up to 20 files, 25 MB per file) or from a template.

Connected apps

You can send a visual to Google Ads; this does not start an ad campaign. On Instagram only professional accounts can be connected; stories and reels must be 9:16, posts 4:5 or 1:1.

Is Pomelli free? Limits

Pomelli (experiment)Free

Brand profile, campaigns, Photoshoot
A few hundred image and video generations

Paid planNone

No paid plan appears on the official pages

Google Labs help page (October 14, 2026): “currently free”, users can generate a few hundred images and videos; if the caps change, the help page will be updated. No paid plan, local-currency price or student offer appears on any official page. Pomelli is a Labs experiment; pricing and limits may change later, so check the current status in the app.

Does Pomelli work in Turkish? Is it available in Turkey?

Access from TurkeyYes	Turkey is on the country list on Google's “Where you can use Pomelli” page (October 14, 2026). Users must be 18 or older.
Turkish interfaceUnclear	Only English is listed as a supported language; a Turkish interface is not mentioned.
Generating text in TurkishUnclear	The official page doesn't say what a Turkish prompt will do. Read visuals with text yourself before publishing.

In short: you can open it from Turkey, but the officially supported language is English. For Turkish campaign copy, always check the result; if it doesn't come out right, that isn't counted as a bug, because Turkish is not a supported language.

My data and use of the generated visuals

What it looks at

It examines the website you give it and the files you upload (documents, images, audio) and extracts a brand profile. If you choose, your Google Business Profile is also used; the import is one-time, and the profile does not stay live-linked.

Training, retention period

The official pages don't state a Pomelli-specific data retention period, use in training or human review. The help pages only refer to the Google Terms of Service and the Generative AI Prohibited Use Policy. Read these two texts before uploading sensitive brand information.

Commercial use

The help pages say generated content can be downloaded and used on all social media platforms. The Google Terms of Service state that Google does not claim ownership of generated content. No additional Pomelli-specific license text appears. This is not legal advice.

AI label

In account settings you can have a watermark added to exported visuals showing they were generated with AI.

Need a different design tool?

Pomelli only produces brand visuals and campaigns. If you want to design an interface or app screens, Google has another experiment.

Google Stitch: interface design from text

Frequently asked questions

What is Pomelli?

An experiment developed by Google Labs with Google DeepMind: it learns your brand from your website and produces matching social media visuals, campaigns and product photos.

Does Pomelli work in Turkish, and can it be used in Turkey?

Turkey is on the list of supported countries (users 18+). Only English is listed as a supported language.

Is Pomelli free?

According to Google's help page it is currently free and you can generate a few hundred images and videos. The caps may change later.

What is Pomelli Photoshoot?

A feature that turns a plain product photo into a studio or lifestyle photo that fits your brand profile. You can select up to 6 templates, and the result can also be downloaded as MP4 or GIF.

How do I use Pomelli and sign in?

You sign in with your Google account at labs.google.com/pomelli/about, enter your website address, and once the brand profile is ready you generate campaigns or Photoshoot images.

Can I use images made with Pomelli commercially?

The help page says the visuals can be used on social media. No Pomelli-specific commercial license text appears on the official pages; the Google Terms of Service generally state that Google does not claim ownership. This is not legal advice.

Related guides

Sources

Not clear in the official sources: Data retention period, use in training and human review (read the two Google texts in the Data section) · Turkish interface and Turkish text generation (check the result yourself in the Turkey section) · when pricing and generation caps will change (check in the app, see the Pricing section) · Pomelli-specific commercial use terms · API. Each is covered in the relevant section with what you can do.