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  • Cover: Always using the same font? What does your brand's font say? 7 free fonts, 7 personalities, full Turkish letter support.
  • Confession: when downloading a new font, “I'll definitely use this somewhere”; six months later, seeing it in the folder, “Who are you?”. The problem isn't the number of fonts; none of them was chosen to match the brand's voice.
  • Font 1/7, Inter, the safe harbor: easy to read on screen, with clear numerals. Who it suits: accountant, law firm, dental clinic.
  • Font 2/7, Space Grotesk, the tech enthusiast: a few slightly quirky letters; it shines in headlines and on price tags. Who it suits: e-commerce, online course.
  • Font 3/7, Bebas Neue, the megaphone: capitals only, readable at first glance. Who it suits: gym, car dealership, real estate office.
  • Font 4/7, Cormorant Garamond, quiet and chic: thin strokes, at large sizes and with plenty of white space. Who it suits: boutique hotel, wedding planning, spa.
  • Font 5/7, DM Serif Display, the main character: high contrast between thick and thin strokes, like a magazine cover. Who it suits: photographer, interior designer.
  • Font 6/7, Fraunces, the neighborhood favorite: soft, a little old-fashioned, a little playful. Who it suits: café-restaurant, hair salon.
  • Font 7/7, Nunito, the friend by your side: rounded ends, reassuring. Who it suits: dietitian, psychologist, life coach.
  • The lineup: 7 fonts, 7 voices. Inter trustworthy, Space Grotesk innovative, Bebas Neue bold, Cormorant Garamond elegant, DM Serif Display full of character, Fraunces warm, Nunito soft. The real question: how should my brand sound?
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Visuals in Turkish · the full text is on this page

Tools · Web

What does your brand's font say? 7 free fonts and the personality of each

Seven free typefaces, seven distinct voices; all of them fully support the special Turkish letters (the g with a breve, the s with a cedilla, the dotless i and the dotted capital I).

Short answer

When choosing a font for a brand, the question isn't which one is pretty, but how the brand should sound. Seven free Google Fonts typefaces carry seven distinct personalities: Inter is trustworthy, Space Grotesk innovative, Bebas Neue bold, Cormorant Garamond elegant, DM Serif Display full of character, Fraunces warm and Nunito soft. All of them fully support Turkish characters; Bebas Neue should be used in capitals only.

4 steps · 2 min read · · Turan Yasin Salcı

Step by step · 4 steps

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  1. First, define your brand's voice.

    The real question isn't “Which one is pretty?” but “How should my brand sound?”. Trustworthy, innovative, bold, elegant, full of character, warm or soft: write down in one word what your customer should feel the first time they see you.

  2. Choose the font that matches the voice.

    Inter is the safe harbor (accountant, law firm, dental clinic), Space Grotesk the tech enthusiast (e-commerce, online course), Bebas Neue the megaphone (gym, car dealership, real estate office), Cormorant Garamond quiet and chic (boutique hotel, wedding planning, spa). DM Serif Display is the main character (photographer, interior designer), Fraunces the neighborhood favorite (café-restaurant, hair salon), Nunito the friend by your side (dietitian, psychologist, life coach).

  3. Test the Turkish letters.

    Type the sentence below (a Turkish pangram) in the font you chose and check whether the special Turkish letters (the g with a breve, the s with a cedilla, the dotless i, the dotted capital I) break apart. Bebas Neue has no lowercase letters, so the dotless i and the regular i look the same; use it in capitals only.

    Pijamalı hasta yağız şoföre çabucak güvendi.
PİJAMALI HASTA YAĞIZ ŞOFÖRE ÇABUCAK GÜVENDİ.

  4. Use it in the right place.

    Use Cormorant Garamond at large sizes and with plenty of white space; it gets lost in small text. Space Grotesk shines in headlines and on price tags, not in long paragraphs; pair DM Serif Display with a plain typeface.

Sources

[A] primary source · [B] industry research · [C] practitioner · [D] our own data

Frequently asked questions

Which fonts support Turkish characters?

All seven fonts in the carousel support the special Turkish letters: the g with a breve, the s and c with a cedilla, the dotless i, the dotted capital I, and the o and u with an umlaut. Bebas Neue has no lowercase letters; since the dotless i and the regular i look the same, use it in capitals only.

Which font suits a café or a hair salon?

Fraunces: soft, a little old-fashioned and playful; on a menu or a sign it makes people say “I'll come back here.” For cold corporate work, though, it comes across as too friendly.

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