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  • Cover: Has your business profile been suspended? Don't panic: 5 steps before you appeal.
  • Step 1: Read the warning first. Suspension and disabling affect a single profile; an account restriction affects all profiles.
  • Step 2: Don't create a new profile. A quote from Google's help page.
  • Step 3: The three most common reasons; an example of a keyword added to the business name.
  • Step 4: Evidence list: trade registry record, license, tax registration certificate, utility bill showing the address.
  • Step 5: 60 minutes. The clock starts when you open the evidence form.
  • Sources and a call to comment “PROFILE”.
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Visuals in Turkish · the full text is on this page

Solution Desk · Local SEO

Google Business Profile suspended? What to do before you appeal

Don't panic. 5 steps before you appeal.

Short answer

5 steps to take, in order, before you appeal when your Google Business Profile is suspended, disabled or your account is restricted. Source: Google Business Profile Help.

5 steps · 1 min read · · Turan Yasin Salcı

Step by step · 5 steps

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  1. Read the warning first

    Google treats three situations separately: suspension, disabling and account restriction. If the account is restricted, every profile in the account is affected. Write down the reason given in the warning word for word.

  2. Don't create a new profile

    Google: “Don't create a new Business Profile for the same business while your appeal is being reviewed.”

  3. Find the reason

    The three most common reasons: keywords added to the business name, a virtual office or shared address, and a category that doesn't describe the business or is too broad.

  4. Prepare your evidence in advance

    Official business registration (trade registry record), business license, tax registration certificate, a utility bill showing the address (electricity, phone, water or internet). The name and address on the documents must match the profile.

  5. Submit the appeal

    Start the appeal from the Google Business Profile appeals tool. Once you open the evidence form, you have 60 minutes to submit it; if you're late, the evidence isn't added to the appeal.

Free · PDF

Download the Appeal checklist.

A printable checklist version of the steps on this page. The PDF is in Turkish; no sign-up needed.

Download the checklist (PDF in Turkish)

Sources

[A] primary source · [B] industry research · [C] practitioner · [D] our own data

This post is also on (in Turkish)

Frequently asked questions

Should I create a new profile when my Business Profile is suspended?

No. Google explicitly asks that no new Business Profile be created for the same business while the appeal is under review. Creating a new profile doesn't solve the problem; it puts both listings at risk. First read the reason in the warning, then appeal through the appeals tool.

How much time do you have to upload evidence for a Google Business Profile appeal?

According to Google, you have 60 minutes to submit the evidence form after you open it. If the time runs out, the evidence isn't added to the appeal. That's why documents such as the trade registry record, license, tax registration certificate and a utility bill showing the address should be ready in a single folder before you open the form.

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