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How-To Guide · Automation

A One-Person Social Media Team: Claude Code + Zernio Diagram and Setup

Research, content, publishing, growth: 4 modules and 33 subagents. "Zero employees" is true, "zero work" isn't; the final approval is always yours.

Short answer

The diagram in the video is the real pipeline DijiKoçum runs its social media with: Claude Code (the brain) in the middle, Zernio for publishing. Inputs (signals, the record system, the owner) come into the brain; the brain hands the work out to 33 subagents in the Research, Content Studio, Publishing & Community and Growth modules; data comes back every morning as a one-page summary. The quality of the agents comes from the .md files in the knowledge layer (brand voice, audience, prohibitions, sample posts). The agents don't publish, they write drafts; the publishing tools sit behind a permission lock. The revenue and morning summary panels in the video were sample data. DijiKoçum's PDF gives the full diagram, a sample instruction for each agent, templates, a step-by-step setup and, for 12 industries, which module to set up first.

6 steps · 2 min read · · Turan Yasin Salcı

Step by step · 6 steps

0/6 checked · saved in this browser only

  1. Install Claude Code.

    You need a Pro, Max, Team, Enterprise or API account; it's not available on the free Claude plan. After installing, check it in a new window with claude --version.

    # macOS / Linux:
curl -fsSL https://claude.ai/install.sh | bash
# Windows PowerShell:
irm https://claude.ai/install.ps1 | iex

  2. Create the project folder.

    Create a folder, type claude inside it and have Claude set up the structure: under knowledge/, voice, offer, content, platform, audience, hook, community, report; alongside it, approval, published, research, summaries, .claude/agents and .claude/commands.

  3. Fill in the knowledge layer.

    First the brand voice, banned words, audience profile, offer, prices and FAQs. Brand voice template:

    # Brand voice · [Business name]
## Who we are (2 sentences)
[What we sell, to whom, where]
## How we talk
- Form of address: [casual / formal]
- Sentences: short, one idea per sentence
- Tone: [friendly / calm and expert / witty]
- Emoji: [none / at most 1 per post]
## We write like this / we don't write like this
+ "[a real sentence you wrote yourself]"
- "[a sentence you'd never write]"
## In every post: one concrete fact + one call to action

  4. Write CLAUDE.md.

    Four tasks (sort, distribute, prioritize, check), fixed rules and the 8 moments when it should call you in: a topic is rising, something blew up for a competitor, "how much does it cost?", a post dropped in the first hour, clicks went up, a negative comment, the queue is running out, a post failed.

  5. Connect the scheduler and lock it.

    Open an account with the scheduler, connect Instagram (a business or creator account), and connect it to Claude Code via MCP. Then write the permission lock into the .claude/settings.json file in the project folder; Claude Code will ask you every time before using the publishing tools:

    {
  "permissions": {
    "ask": [
      "mcp__zernio__posts_create",
      "mcp__zernio__posts_publish_now",
      "mcp__zernio__posts_cross_post",
      "mcp__zernio__comments_reply_to_inbox_post"
    ],
    "deny": ["mcp__zernio__posts_delete"]
  }
}

  6. Turn it on module by module.

    In the first week, only Research and Content Studio should run; publish by approving manually. In the second week, schedule the morning summary and turn on the Growth module. Ads come last, once the winner is clear.

How to measure it

In every morning summary, look at three numbers: the saves on the best post, the clicks coming from posts, and the number of drafts waiting for approval. After a month, add the winning patterns to the knowledge layer.

Free · PDF

Download the The full diagram, templates and setup (PDF).

A printable checklist version of the steps on this page. The PDF is in Turkish; no sign-up needed.

Download the checklist (PDF in Turkish)

Sources

  • D
    DijiKoçum one-person social media team guide (4 modules, 33 subagents, 12 industries)Our own data · checked: October 10, 2026

[A] primary source · [B] industry research · [C] practitioner · [D] our own data

Frequently asked questions

Is there really no work left at all?

No. The setup takes a few days; after that, a short daily reading and approval round stays your job. Don't leave sales conversations and negative comments to the agent.

Are the revenue numbers in the video real?

No. The revenue panel, the morning summary and the lead list were sample data (a fictional business). What's real are the reach, save and share numbers in Zernio analytics, and the comment→DM record.

Which tools are required?

Claude Code (a paid Claude plan) and a scheduler (we use Zernio). Obsidian, Canva, a voice clone and a digital twin aren't required; your own voice and phone footage are enough.

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