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  • Cover: 5 viral content formats that will blow up in October. Two categories, 3 levels, before/after, S-Tier and silly questions.
  • Format 01, the two-category format: splitting products or preferences into two opposite categories, a list of suitable professions, and a real example: morning or evening, supplements split in two. Frame from the video page.
  • Format 02, the 3-level format: presenting a product, idea or look in three levels from bad to good, suitable professions, and a real example: 3 products against sweat odor. Frame from the video page.
  • Format 03, before and after getting ready: from an everyday look to the finished look; examples for makeup artists, hairdressers, stylists, and bridal and jewelry brands. Frame from the video page.
  • Format 04, the S-Tier format: ranking products or ideas into tiers from S downward; the real example is business books. Frame from the video page.
  • Format 05, my answers to silly questions: different answers to a question the audience hears often; examples for a dietitian, a photographer, a social media specialist and a hairdresser. Frame from the video page.
  • Closing: ready-made scripts for the 5 formats, by industry, in the PDF. 12 industries, 5 formats, 36 ready-made scripts; comment FORMAT.
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Visuals in Turkish · the full text is on this page

How-To Guide · Social Media

5 Reels Formats That Work for Any Business

Two categories, three levels, before/after, S-to-D ranking and weird questions: all of them can be filmed without showing your face.

Short answer

5 Reels formats that work regardless of industry: two categories (A/B), three levels (bad, good, great), before/after, S-to-D ranking, and weird questions. All of them can be filmed without showing your face, using hands, the space, a screen recording or text cards. The basic rules: the title stays on screen in the first frame, 3–7 words of text per scene, 15–40 seconds long, and a single ask in the last frame. DijiKoçum's PDF gives 36 ready-made scripts for 12 industries, plus the formats to stay away from.

5 steps · 2 min read · · Turan Yasin Salcı

Step by step · 5 steps

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  1. Pick the format.

    Two categories: you split the topic into two opposing boxes. Three levels: you show the same job in its bad, good and great versions. Before/after: the starting state, the effort and the final state. S to D: you sort the options into tiers. Weird questions: you give short answers to the strange but real questions you hear every week.

  2. Write the script scene by scene.

    The title should stay on screen in the first frame, each scene should be 2–4 seconds, and give a single ask in the last frame. Skeleton for weird questions:

    SCREEN   “5 weird questions [profession]s get asked”
Scene 1  “[Question 1]”
Scene 2  “[Question 2]”
Scene 3  “[Question 3]”
Answer   1–2 sentences; the question stays on screen
End      “What's your question? Drop it in the comments, it's in the next video.”

  3. Follow the filming rules.

    Don't open with a logo or with “hi everyone.” Put 3–7 words of text in every scene so people watching with the sound off still get it; 15–40 seconds is enough, film vertically (9:16), put the cover text in the center and embed the music in the video.

  4. Film without showing your face.

    Fix your phone overhead and show only your hands and your work, slowly pan across the space and move into a close-up, or put your voice over a screen recording and text cards. If you use an AI voice or an AI twin, turn on Instagram's AI label.

  5. Try one format a week.

    Film one format each week; go back to whichever one got more saves and comments. If you work in health or law, don't use patient or client footage or promises of results; these videos are for information.

How to measure it

Write down the saves and comments of each format side by side. After two or three weeks, lean into the format that brings the most saves and comments.

Free · PDF

Download the Scripts for 5 Reels formats by industry (PDF).

A printable checklist version of the steps on this page. The PDF is in Turkish; no sign-up needed.

Download the checklist (PDF in Turkish)

Sources

  • D
    DijiKoçum Reels formats guide (5 formats, 36 scripts)Our own data · checked: October 4, 2026

[A] primary source · [B] industry research · [C] practitioner · [D] our own data

Frequently asked questions

Which Reels format fits my business?

If your work creates a visible change, before/after fits; if your customer is torn between two options, two categories; if the craft is hidden in small details, three levels. If there are lots of options and everyone has an opinion, try S to D; if you hear the same question every week, try the weird questions format.

Can I post a before/after video in the health field?

In fields like dentistry, nutrition counseling or psychology, before/after footage of a patient or client is risky in terms of privacy and advertising rules, and it can also read as a promise of results. In these fields, use informative formats like weird questions and three levels.

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