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  • Reels cover: The Reels formula, with a “Take a screenshot” note.

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How-To Guide · Social Media

A Reels Formula That Works for Any Business

Hook, promise, value, loop, value, loop, value, call to action: the order is the same for every business, only the examples change.

Short answer

There is a Reels sequence that works for every business: hook, promise, value, loop, value, loop, value, call to action. A loop is a small bit of curiosity you open before the viewer leaves (“The last one is what really makes the difference.”), and it carries watch time. The sequence stays the same from a café to an accountant; only the examples change. At the end of the video you make a single ask.

6 steps · 1 min read · · Turan Yasin Salcı

Step by step · 6 steps

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  1. Save the sequence.

    The formula has eight parts, and it's the same for a café or an accountant. Take a screenshot and write your next Reels in this order:

    Hook → Promise → Value → Loop → Value → Loop → Value → Call to action

  2. Open with a hook.

    The first sentence should stop the scroll. Example from an accountant: “If you run a sole proprietorship, you may be paying more tax than you need to this year.”

  3. State the promise.

    Let the viewer know right away what they'll get: “In two minutes, which one fits you.”

  4. Give value, open a loop.

    Show the first piece of value clearly. But before the viewer leaves, open a small bit of curiosity: “The last one is what really makes the difference.” Watch time comes from these loops.

  5. Set up the second loop.

    Give the second piece of value and open one more loop, for example “This is exactly where most people get it wrong.” The loop keeps the viewer watching until the final piece of value.

  6. Final value and a single call to action.

    Give the last piece of value, then ask for one thing: “Booking link is in the profile.” Don't make more than one ask at the same time.

How to measure it

Compare the average watch time of the Reels you shot with this formula against your previous videos. If the loops are working, viewers will reach the end of the video more often.

Sources

  • D
    DijiKoçum Reels formula guideOur own data · checked: October 4, 2026

[A] primary source · [B] industry research · [C] practitioner · [D] our own data

Frequently asked questions

What is a loop in Reels?

A small bit of curiosity you open before the viewer leaves the video, like “The last one is what really makes the difference.” The viewer stays to see the answer; that's where watch time comes from.

What should I ask for at the end of a Reels?

One thing: a booking, a comment or a message. For example, “Booking link is in the profile.”

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