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  • Cover: To business owners, with love. 7 things you should never say to your agency.
  • #1, a gym owner: “We launched the ad today, so we’ll get new members tomorrow, right?” Answer: Meta spends the first week learning; that week you’re paying for learning.
  • #2, a cafe owner: “My nephew made the logo, just tweak it a little.” Answer: we need a vector file, not a screenshot.
  • #3, a real estate office owner: “We have a listing on Sahibinden, why do we need a website?” Answer: there you’re one of 40 listings; on your site, you’re the only one.
  • #4, a boutique store owner: “Wouldn’t buying a few followers speed things up?” Answer: the number goes up faster, your reach drops, your ad account looks suspicious.
  • #5, a hair salon owner: “I won’t be in the video, but it should feel personal.” Answer: hands, the sound of scissors, a before and after; you don’t need your face to feel personal.
  • #6, a boutique hotel owner: “We don’t really need to reply to reviews, they’re good anyway.” Answer: everyone reads the bad review, and your reply too.
  • #7, a restaurant owner: “We have no budget, but we want it to go viral.” Answer: going viral doesn’t take budget, it takes an idea; an idea takes time, and time is budget.
  • Closing: Which one do we hear the most? All of them, but we’re not upset, we explain. Send this to a business owner friend who says one of these.
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Visuals in Turkish · the full text is on this page

Solution Desk · Social Media

7 Things You Should Never Say to Your Marketing Agency

We’ve heard them all; we’re not upset. Here is the truth behind each one, in a single line.

Short answer

The seven things business owners most often say to their agencies, with short answers: Meta ads spend the first week learning, a logo fix needs a vector file, a listings site is no substitute for your own website, bought followers lower your reach, you don’t have to show your face for a video to feel personal, everyone reads how you reply to reviews, and viral content takes ideas and time rather than budget. The examples come from a gym, a cafe, a real estate office, a boutique store, a hair salon, a boutique hotel and a restaurant.

6 steps · 2 min read · · Turan Yasin Salcı

Step by step · 6 steps

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  1. Don’t expect miracles from your ad’s first week.

    “We launched the ad today, so we’ll get new members tomorrow, right?” Meta spends the first week learning; that week you’re paying for learning, not for the ad.

  2. Find your logo’s source file.

    “My nephew made the logo, just tweak it a little.” It can be fixed, but we need a vector file, not a screenshot.

  3. Don’t treat a listings site as your own website.

    “We have a listing on Sahibinden (Turkey’s classifieds site), why do we need a website?” There you’re one of 40 listings; on your own site, you’re the only one.

  4. Don’t buy followers.

    “Wouldn’t buying a few followers speed things up?” The number goes up faster, but your reach drops and your ad account looks suspicious too.

  5. Your face isn’t required; replying to reviews is.

    If you’re saying “I won’t be in the video, but it should feel personal,” hands, the sound of scissors and a before-and-after are enough. “We don’t really need to reply to reviews” is wrong, though: everyone reads the bad review, and your reply too.

  6. Make room for ideas and time if you want to go viral.

    “We have no budget, but we want it to go viral.” Going viral doesn’t take budget, it takes an idea; an idea takes time, and in the end, time is budget.

Sources

  • D
    DijiKoçum guide to agency–business owner communicationOur own data · checked: October 4, 2026

[A] primary source · [B] industry research · [C] practitioner · [D] our own data

Frequently asked questions

When should I expect results from a Meta ad?

In the first week, Meta learns who to show your ad to; the money spent in this period goes to learning. Instead of expecting results the day after you launch the ad and switching it off, wait out the learning week.

Why is buying followers harmful?

Bought followers make the number bigger, but they don’t engage with your content. That’s why your reach drops and your ad account can look suspicious.

Can I shoot a personal-feeling video without showing my face?

Yes. Your hands, the sound of your work and a before/after shot are enough to feel personal; at a hair salon, for example, the sound of scissors and the moment of transformation.

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