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  • Cover · radar: 5 developments this week, 1 thing to do.
  • 01 · Meta: Meta One is in Turkey.
  • 02 · Google Shopping: AI Mode reads your FAQ when recommending products.
  • 03 · Google Ads: Your spend is now compared with competitors.
  • 04 · ChatGPT: The brand's assistant: Can you describe your problem so we can find the right model for you?
  • 05 · Google Search: Rankings moved, no update.
  • This week's one task: Write FAQs for your 10 best-selling products.
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Radar

Weekly Radar: September 15–21, 2026

5 developments this week, 1 thing to do.

Short answer

Five developments that matter to small businesses in the week of September 15–21, 2026: Meta One launched in Turkey (business plans from about $5.17 (₺259) a month, converted at the TCMB rate of November 5, 2026: $1 = ₺50.05), Google Merchant Center added the FAQ and alternative product fields that AI Mode uses, Google Ads now shows a report comparing your spend with similar businesses, chatting with a brand's assistant inside ChatGPT ads is being tested in the US, and the September 15 ranking volatility wasn't tied to an official update.

6 steps · 2 min read · · Turan Yasin Salcı

Step by step · 6 steps

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  1. Meta One in Turkey: about $5.17 (₺259) a month.

    The verification badge and the Meta assistant that replies to customer messages are in the paid plans. For story scheduling and links in Reels, there's the Advanced plan (about $17.36, ₺869, a month). The basic features are free; no rush.

  2. AI Mode reads your FAQ when recommending products.

    Merchant Center got FAQ, compatible accessory and alternative product fields. In Google's test, this information was used in half of the relevant AI Mode recommendations.

  3. Google Ads compares your spend with competitors.

    The account overview now shows a report comparing your weekly spend and clicks with similar businesses. Read it as the general state of the market, not as a budget target; the report doesn't see your profit margin or conversions.

  4. ChatGPT ads have conversations.

    A user who clicks an ad can talk to the brand's AI assistant. For now, it's a test only in the US, with selected advertisers.

  5. Rankings moved, no update.

    On September 15, tracking tools showed sharp movement. Google's status dashboard has no entry for September; the last entry is the August 18 spam update. If your traffic moved, don't rush to change pages; wait a few days, then decide.

  6. This week's one task: write FAQs for your 10 best-selling products.

    If you have an e-commerce site, add the 3–5 questions customers actually ask, with answers, to the product page; if the new fields are open in Merchant Center, enter them there too.

Sources

  • A
    about.fb.com · blog.google · status.search.google.comPrimary source · checked: September 22, 2026
  • B
    Webtekno (lira prices, September 16, 2026) · Search Engine Land (September 16, 2026) · Search Engine RoundtableIndustry research · checked: September 22, 2026

[A] primary source · [B] industry research · [C] practitioner · [D] our own data

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Frequently asked questions

How much does Meta One cost in Turkey?

As of September 2026, the business plan starts at about $5.17 (₺259) a month; the Advanced plan for story scheduling and links in Reels is about $17.36 (₺869) a month. The verification badge and the Meta assistant that replies to messages are in the paid plans; the basic features are free.

What does Google AI Mode look at when recommending products?

Google added FAQ, compatible accessory and alternative product fields for products in Merchant Center; in Google's test, this information was used in half of the relevant AI Mode recommendations. That's why it helps to add real customer questions, with answers, to your best-selling products.

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