Writing & Content

ChatGPT

AppFree + paid

A general AI assistant that helps with almost any task: writes, summarizes, makes images, researches.

What sets it apart: Brings chat, images, voice, deep research and coding together in one app.

For: Everyone. One of the easy starting options for general writing and Q&A.

Microsoft Copilot

AppFree + paid

Microsoft's assistant; works inside Word, Excel, Outlook and PowerPoint.

What sets it apart: Writes, summarizes and calculates inside the Office file, without leaving it.

For: People who work with Office files every day.

DeepL

AppFree + paid

Translates text and documents; polishes your writing.

What sets it apart: Natural translation; translates Word and PDF files without breaking the formatting.

For: People writing to foreign customers, exporters, students.

Grammarly

AppFree + paid

Fixes spelling and grammar mistakes as you write and adjusts your tone.

What sets it apart: Works wherever you type: in the browser, in Word and on your phone keyboard.

For: People writing emails, proposals and content in English.

QuillBot

AppFree + paid

Rewrites text in different wording, summarizes and translates.

What sets it apart: Rewrites the same text in different tones; detects AI-written text.

For: Students and content writers.

Atria

AppFree + paid

Finds competitors' long-running ads and adapts them to your brand.

What sets it apart: Ranks ads by how long they've been running; you vary the ones you like with AI.

For: Agencies and e-commerce brands running Meta and TikTok ads.

LibreTranslate

Open sourceFree · open source

A free translation tool that runs on your own server.

What sets it apart: Not tied to Google or Microsoft; the text stays on your server.

For: Technical teams who don't want to send text out for translation.

Pomelli (Google Labs)

AppFree

Scans your site and generates on-brand social media graphics and campaign ideas.

What sets it apart: Pulls your colors, tone and products from your site by itself.

For: Small businesses without a designer.